Ride5 Media Group was co-founded by Arnold Friedland and Ryan Kerrison. Ride5 is the vanguard of new media firms that push your brand to the next level. We reach target audiences through a deep understanding of viewer engagement that is applied to innovative marketing concepts, premier Web design, broadcast quality video production and a full range of post-production services. Clients benefit from our expertise in media integration, as many require cross-platform solutions to achieve high impact results. We listen, collaborate, lead and inspire. Building relationships between people and brands is our expertise and a common thread in everything we do.
Ride5 offers a fresh approach and exceptional value at low cost. We’re your one-stop media shop that doesn’t incur overhead expense typically passed to clients from large, inefficient agencies. Unlike many other media firms, our products are crafted in-house with Ride5’s talented team. The quality we provide each client ensures client satisfaction is always guaranteed.
Our creative process begins with an understanding of your business strategy and media objectives followed by development of original concepts that are optimal for your project. After a collaborative review we move on to the delivery phase. Depending on your requirements, products we develop can include one or more of the following: advertisements for Web and TV; advisory, informational or promotional videos; sponsor segments integrated seamlessly within a TV or Web show’s content; original scripts that can include live enactments, animation and leading edge motion graphics; viral videos to motivate brand awareness among new consumers; Web viewer immersion or interactive capabilities; public relations; release strategy and fully optimized, integrated digital campaigns that promote your brand across multiple media platforms.
Ride5 is about agility, efficiency, innovation and developing long-term partnerships. No firm is better at reaching your target audience. Using our five-step Integrated Media Optimization (IMO) process, we quickly deliver results by understanding your strategy, refining intelligence, aligning media objectives, developing concepts and delivering the final product. Ride5 also specializes in the critical Generation Y audience (18-35 year olds). We suggest your brand develop personal relationships with this emerging demographic or risk falling behind competitors in years to come.
In challenging global markets all firms need to adapt and grow. Ride5’s vision, creative energy and innovation is your opportunity for enhanced success through intelligent implementation of new media.
In addition to doing client work, Ride5 develops its own products such as:
“mindFLUX: a film about Richard Foreman” – A documentary on the critically acclaimed avant-garde playwright, director and designer as seen through his own lens and those of prominent colleagues, admirers and collaborators. Beyond extending audience knowledge of Mr. Foreman and his experimental art, the film aims to “…inspire anyone who views it to fulfill their own unique promise in life” as the artist himself observes. Ride5’s exclusive interviews for the film include avant-garde artist Yoko Ono; filmmaker Jonas Mekas; composers Stanley Silverman and John Zorn; singer/songwriter Lou Reed; actors James Cromwell, Willem Dafoe, Jessica Harper, David Patrick Kelly, Will Patton, Lili Taylor, Tony Torn and Academy Award winner F. Murray Abraham; actor/playwrights Eric Bogosian and Wallace Shawn; media visionary Ben Silverman, Pulitzer Prize winning playwright Suzan-Lori Parks and New York Times theatre critic Ben Brantley. “mindFLUX” is being submitted to the Sundance Film Festival 2010.
Clipblox – High impact advisory videos that inform and educate by merging quality content in engaging, entertaining formats. Realistic scenarios are shown through enactments that connect to viewers. Clipblox effectively communicates and consolidates complex or challenging information not easily found through traditional Web search or more simple “how to” videos. Clipblox videos are customized for any topic or target audience, facilitating access to the type of expertise that either is unobtainable on the Web or is costly to obtain. Interactive community features further engage audiences with shared concerns and interests. Clipblox is easily integrated with any Internet or Intranet site.
BrandSlam – Powerful videos that will get brands attention on the Web or TV. Uniquely original concepts, combined with top quality visuals, will result in heightened awareness of your brand through significant impact on any viewer who sees it. What makes a video successful is, in part, “word of mouth” marketing. Anyone who views a BrandSlam video will tell his or her friends about it creating an organic, low cost campaign. This can lead to potential “hard” benefits including increased market share and revenue growth.
Ride5 Media Group is based in Hoboken, New Jersey, just a fifteen minute PATH train ride from New York City. The PATH has stops along Christopher Street, 9th, 14th, 23rd and 33rd streets. We’re based in the Monroe Center, a Hoboken landmark building for artists, media firms and small businesses. Please email us at info@ride5mediagroup.com. We’d like to hear from you!